Join the editors of WWD for exclusive fashion content within cutting-edge, collaborative sessions and activations.
March 9-11, 11:00 am – 6:00pm
Friday, March 9
We kick off our presence with a content session hosted by WWD editor Adriana Lee, who will talk about key insights and emerging trends.
Saturday, March 10
The Beauty Retail Experience with AR & AI Technology
The Role of the Micro-influencer
Sunday, March 11
Fashion, Sports + Wearables: The Role of The Athlete
The Journey of the Gen Z Shopper
Curating Fashion Through Data
Who Is Speaking?
- Pavan Bahl Mouthmedia
- Kristy Engels Beauty Barrage/ Beauty strategy group
- Adam Gam YouCam Makeup
- Kandice Hansen Revolve
- Wayne Liu YouCam Makeup
- Gen Obata The Estée Lauder Companies
- Paul Peros Foreo
- Sonia Summers Beauty Barrage
- Rudy Thomas Mastry Inc.
Past Editorial Coverage
SXSW Wrap-up: How Fashion and Beauty Innovators Converged
In between the fun and games, SXSW featured serious tech and serious talk — especially for beauty and fashion.
The Big Potential of Micro-Influencers
For retail event expert Beauty Barrage, influencers with modest followings can be powerful.
Perfect Corp. Talks AR and AI at WWD’s SXSW Style Lounge
The developer revealed YouCam’s secret sauce: AR that makes makeup try-on easy and fun again.
How to Build Smart Data Approaches for Fashion and Retail
Intimidated by data initiatives? Don't be. Here are some common-sense data strategies, straight from WWD's final Style Lounge session. Stylitics ceo Rohan Deuskar and MouthMedia founder Pavan Bahl discuss the role of data in fashion and retail.
Foreo Shares Its Unique Brand of Storytelling at SXSW
How this beauty start-up’s CES ejection turned out to be a good thing.
YouCam Puts On-Demand Beauty Expertise One Tap Away
Beauty 911! YouCam Makeup aims to make bad makeup choices a thing of the past.