The digital universe for beauty brands and retailers is complex and unique. This forum is curated for 200+ digital marketers in this space discussing leveraging data, the social media reach and connecting consumers with your brand voice.
Topics to include:
Influencers – From power influencers and celebrities to micro-influencers, beauty companies continue to harness the strength of these persuasive personalities to drive buzz and, most importantly, sales
Authenticity – Keeping an authentic message, particularly for niche brands and cult classics, requires carefully cultivating digital messages and strategies through growth
Engagement – By leveraging new platforms and technology, brands and retailers are deepening digital engagement through personal conversations and direct connections
Saturation – Brands and retailers are deploying smart digital strategies to move categories beyond maturity and maintain newness through education and innovation
7:30 – 8:30 AM // Breakfast & Registration
8:30 – 10:30 AM // Session I
10:30 – 11:15 AM // Networking Break
11:15 AM – 12:30 PM // Session II
12:30 – 1:45 PM // Lunch
1:45 – 3:30 PM // Session III
3:30 – 4:30 PM // Wine Reception
*Please note this is a sample agenda; subject to change
What we're talking about
- Digital Disruption
Who Is Speaking?
- Dr. Parham Aarabi ModiFace INC.
- Lora Arellano MELT Cosmetics
- Dana Bomar MELT Cosmetics
- Charlotte Cho Soko Glam
- Robert DeBaker BECCA Cosmetics
- Jason Forbes Coty Inc.
- Holly Jackson Traackr
- Tammy Johnson Pixability
- Susan Jurevics bareMinerals
- Nicola Kilner DECIEM
- Joël Palix Feelunique
- Allison Slater Ray IT Cosmetics