The digital universe for beauty brands and retailers is complex and unique. This forum is curated for 200+ digital marketers in this space discussing leveraging data, the social media reach and connecting consumers with your brand voice.

Topics to include: 

Influencers – From power influencers and celebrities to micro-influencers, beauty companies continue to harness the strength of these persuasive personalities to drive buzz and, most importantly, sales

Authenticity – Keeping an authentic message, particularly for niche brands and cult classics, requires carefully cultivating digital messages and strategies through growth

Engagement – By leveraging new platforms and technology, brands and retailers are deepening digital engagement through personal conversations and direct connections

Saturation – Brands and retailers are deploying smart digital strategies to move categories beyond maturity and maintain newness through education and innovation

 

SAMPLE AGENDA

7:30 – 8:30 AM // Breakfast & Registration

8:30 – 10:30 AM // Session I

10:30 – 11:15 AM // Networking Break

11:15 AM – 12:30 PM // Session II

12:30 – 1:45 PM // Lunch

1:45 – 3:30 PM // Session III

3:30 – 4:30 PM // Wine Reception

 

*Please note this is a sample agenda; subject to change

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Overview

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What we're talking about

  • Influencers
  • Authenticity
  • Engagement
  • Saturation
  • Digital Disruption

Who Is Speaking?

  • Dr. Parham Aarabi ModiFace INC.
  • Lora Arellano MELT Cosmetics
  • Dana Bomar MELT Cosmetics
  • Charlotte Cho Soko Glam
  • Robert DeBaker BECCA Cosmetics
  • Jason Forbes Coty Inc.
  • Holly Jackson Traackr
  • Tammy Johnson Pixability
  • Susan Jurevics bareMinerals
  • Nicola Kilner DECIEM
  • Joël Palix Feelunique
  • Allison Slater Ray IT Cosmetics

Past Attendees

Past Editorial Coverage

  • How to Succeed in Beauty in the Digital Age - 2017 Takeaways

    Beauty leaders convened to talk strategy at WWD's Digital Beauty Forum

  • Beauty Digital Forum 2016

    Leaders from across the cosmetics industry share their visions and strategies for winning at the cyber game.

Sponsors

Event Sponsors

MARKETING PARTNERS

Sponsorship opportunities provide direct access to the most influential executives in the industry through high-profile brand visibility and interaction, plus targeted networking. Sponsorship opportunities are limited and can be highly customized to meet your marketing objectives.   For more information on sponsoring, please contact Alexis Coyle at 646.356.4719 or acoyle@wwd.com

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