PLEASE NOTE : 2016 PAST EVENT INFORMATION // 2017 EVENT TO BE POSTED SHORTLY
Brands cannot just innovate online or in store, they must do both to succeed in today’s multifaceted marketplace. Join brand innovators at the WWD Digital Forum: NYC on September 21-22 to create multiple marketing initiatives that span digital and physical – and drive growth across-the-board. 250+ digital marketers will come together for two days of thought leadership and discussions on how the retail landscape is evolving for the future.
Mobile – What is the next generation of mobile? From mobile optimization to in-store usage, brands and retailers are looking for new ways to tap into the power of smart phones and predict and consumer behavior before and measure behavior after it occurs.
Social – Beyond social selling, join the brands and retailers that are finding new ways to use multiple social media platforms to reach consumers and drive year over year growth.
Luxury – After some heavy resistance, luxury brands have joined the new age retail world and embraced digital platforms. From mobile to social to e-commerce, luxury brands and retailers are finding renewed growth from welcoming the digital age.
Unified Commerce Model -Moving beyond the omnichannel thought process, brands and retailers are embracing change by delivering a unified commerce experience. Contextual marketing efforts, customer-based pricing and product availability across all channels and locations are some of the key features that are driving new business.
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What we're talking about
- Consumer Behavior
Who Is Speaking?
- Mary BeechKate Spade & Company
- Mariah ChaseELOQUII
- Charlie ColeTumi
- Laura ElkinsMAC Cosmetics
- Carol Kaneboohoo.com
- Matthew LaukaitisSAP North America
- Mark LippmannDeborah Lippmann
- Lance MartelAldo Group
- Heather MeeGlobal Brands Group
- Jacques PanisShinola
- Jeff RaiderHarry's Inc
- Alicianne RandNewsCred
- Lindy RawlinsonNeiman Marcus
- Matthew RhodusNetSuite
- Brendan SullivanVF Corp.
- Marissa TarletonRetailMeNot, Inc
- Dan Wallace-BrewsterOneStop Internet
- Andrea ZaretskyAmerican Express
Past Editorial Coverage
Emily Weiss Rethinking Beauty
u201cThese women were remarkable entrepreneurs; however, the precedent for beauty they set is no longer relevant today,u201d Weiss said, citing how products from decades past promised to give the wearer entry into a u201cfantasy.u201d u201cYou are not enough is what this beauty fantasy hinges on. But women are over this; they are waking up to the idea that we are enough.u201d
Berardelli: Content Is Critical in E-commerce Efforts
In the digital space, meeting consumer expectations is like hitting a moving target, and it requires ongoing, strategic engagement on the part of the retailer.
Target Tests Digital Options in Denver
Christopher Walton, vice president and merchandise manager of Target and target.com, discussed the mass retaileru2019s efforts to rewrite some of the rules of retailing by embracing the much-maligned showrooming phenomenon.
Leviu2019s Marc Rosen: Solving Real Consumer Problems for 162 Years
Identifying and responding to a specific customer need is how Levi Strauss & Co. got into the denim business in the first place u2014 they made riveted blue jeans designed to withstand the rigors of gold mining.
What People Are Saying
The WWD Digital Forum is an incredible experience - hearing from top digital executives in the fashion industry ranging from marketing to tech gives me inspiration and ideas for taking my company's digital experience to the next level.
The content was excellent, speakers were well prepared and the venue was first class.
Steve Madden Ltd.
The WWD Digital Forum was a highly valuable conference. A wide range of speakers, top exhibitors, and plenty of break time for discussions.
The WWD Digital Forum was a fabulous event, bringing together key people within the industry to discuss pertinent issues and opportunities. I enjoyed meeting lots of intelligent people and learning about recent trends.