The focus is shifting from mobile-first toward immersive brand experiences, whether online or in store. Driven by the fast pace of technology, fashion and beauty executives face rising expectations of a new generation. How do they navigate this new economy that often values things less than experiences? How do they pivot e-commerce, social, and brick-and-mortar strategies to deepen consumer connections? Join WWD on November 14 for exclusive intelligence and exceptional insight to help you stay ahead of the change. A lineup of influential speakers across industries will tackle such key issues as:

Identifying new consumer attitudes and behaviors to inform your next-gen marketing

Creating a fail-smart, learn-fast culture to meet the challenge of change

Understanding the changing nature of influence in driving purchases across platforms

Tapping the power of VR, AR and other emerging technologies to create immersive brand experiences

Seizing the potential of chat, messaging and voice technology to engage digital consumers

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2017 EVENT RECAP

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What we're talking about

  • New Consumer Attitudes
  • Next-Gen Marketing
  • Cultivating Culture
  • Evolving Influences of Purchases
  • Virtual Reality
  • Augmented Reality
  • Immersive Brand Experiences
  • New Digital Technologies

Who Is Speaking?

  • Ivka Adam ICONERY
  • Leila Aziz Perfect365
  • Vikram Bhaskaran Pinterest
  • Michael Broukhim FabFitFun
  • Eunice Cho AELLA
  • Karla Gallardo Cuyana
  • Lucie Greene J. Walter Thompson
  • Susan Kim Benefit Cosmetics
  • Mara McCune E.L.F. BEAUTY
  • Mitch Spolan Chegg
  • Wendy Yang Deckers Brands
  • Ashleigh Young e.l.f. Beauty

Past Attendees

Past Editorial Coverage

  • WWD Digital Forum LA

    Getting the Word Out: Industry innovators met in Los Angeles for the latest WWD Digital Forum, offering insight on a range of topics, from the use of influencers to thenimportance of staying true to your brand.n

Sponsors

Event Sponsors

Sponsorship opportunities provide direct access to the most influential executives in the industry through high-profile brand visibility and interaction, plus targeted networking. Sponsorship opportunities are limited and can be highly customized to meet your marketing objectives.   For more information on sponsoring, please contact Amanda Smith at asmith@fairchildfashion.com

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